One of the most important, and often exciting, steps prior to listing a home is staging! Great staging can improve the look and feel of a space by helping a listing stand out and present a home’s true potential. Under current Shelter in Place orders, stagers are not considered an essential service, making it tricky to show our client’s homes in their best possible light. Oh, how we miss our trusted stagers right now! Luckily, there is an alternative option to help Buyers envision their life in a vacant property and create an emotional connection, it’s virtual staging! With virtual staging, your home can have a high-end look, while minimizing exposure risk to Buyers and the community.
Let’s take a look at what virtual staging is and how it is used. It starts with high quality professional photographs. Before virtual staging is added to the photos, empty rooms can appear boxy, small and lack curb appeal needed to make a great first impression with Buyers. After the photography has been taken, a well trained professional carefully adds in furniture and decor. They must place appropriate lighting and shadow angles to make the images look realistic. It even offers the flexibility to change a room’s function and appeal to capture a wider spectrum of prospective buyers. For example, you can show a spare bedroom with multiple uses by virtually redecorating it as an office, home gym, arts and crafts room or nursery. Virtual staging can even be used outside!
Once the photos have been virtually staged by a professional, they are ready to be posted online and used to market the property. The Listing Agent will indicate the photos have been virtually staged and that the home is in fact, vacant. When touring the property, Buyers can access the virtually staged photos online from their smart phone to help visualize the area in person.
The photos below are from a recent listing we virtually staged. Which photos create more interest in the property from you? According to the statistical data from the National Association of Realtors, not only can virtually staging increase the interest of people to the property but also decrease the amount of time it spends on the market by almost 50%. In addition, 77% of buyers say it’s easier to visualize the space as their future home.
If you are thinking about selling during this time, contact Arrive Real Estate Group today to see how our creative team can help you!